Collection: Naedle

Naedlae: Stylist-Crafted, Natural, and Transparent Haircare. Founded by Ricky Jones, a professional London hairdresser with over two decades of experience, Naedlae was born from a desire for authentic, high-quality natural ingredients. After honing his craft at the prestigious Trevor Sorbie salon and co-founding the multi-award-winning Jones & Payne, Ricky spent five years immersed in natural formulation science.

The Naedlae vision is simple: to offer effective, transparent haircare formulated in small batches using 99% natural origin ingredients. We add nothing that doesn't serve a clear purpose. With a commitment to sustainability at its core, Naedlae sources ingredients ethically (like the wild nettle from a biodynamic Kent vineyard that started it all) and uses recycled materials for packaging, making it the future of conscious, high-performance haircare.