We're starting the new year with some exciting updates, including an enhanced product line from Organic Colour Systems — showcasing improved formulas, updated key ingredients, and an even stronger commitment to sustainability.
Updated Ingredients & Formula
We're committed to providing you with the best possible experience, and are fortunate to work with brands and collaborators who share our passion. Organic Colour Systems has been a trusted partner for over a decade, and we're delighted to introduce their new and improved product line.
You'll find updated packaging, enhanced formulas with added key ingredients, the same high-performing colour and care you expect, and an even stronger commitment to sustainability through natural and organic ingredients.
Here's what else is new:
- Separate reusable pumps to minimise plastic waste.
- More concentrated formulas for higher performing results and less product required.
- New price points that reflect the quality of ingredients and larger size bottles.
A Legacy of Sustainability
OCS has been a pioneer in the world of sustainable hair care for over three decades. Since their debut as one of the world's first premium ammonia-free conscious colour brands, they have consistently pushed boundaries, challenged industry norms, and prioritised the health of the planet and your hair.
Their long history of environmental responsibility boasts a series of firsts in the hair care industry, including:
- Incorporating certified organic ingredients in colour formulations and activators.
- Utilising natural vegetable oil-based colour.
- Producing ammonium thioglycolate-free permanent waves.
- Introducing 100% sulphate, sulphonate, SLS, and SLES-free shampoos and conditioners.
- Introducing 100% plastic-free styling.
- Utilising post-consumer recycled plastic colour bottles.
- Patenting ammonia-free natural vegetable oil-based hair colour and a dry shampoo formula.
- Being the first hair colour company to use 100% post-consumer recycled bottles.
- Achieving B Corp status in the UK.
Upcycled and Circular Beauty Ingredients
OCS further solidifies its commitment to zero-waste and low-impact goals by incorporating upcycled and circular beauty ingredients. These innovative ingredients support sustainable ecosystems and transform waste and byproducts from processing and manufacturing into new, more valuable products.
Key Ingredients and Benefits
OCS harnesses the power of nature with carefully selected ingredients chosen for their beneficial properties, some of which we have highlighted below:
- Activated Vegetable Charcoal: Featured in the Charcoal Detox Shampoo, this ingredient effectively absorbs toxins and removes product build-up, gently cleansing and detoxifying the hair and scalp.
- Rosemary, Nettle, and Oat Extracts: These botanical extracts stimulate hair growth, strengthen follicles, soothe the scalp, and enhance shine.
- Horsetail Extract: Known to support collagen production for healthy hair growth.
- Baobab Seed Extract: This powerful extract repairs damage, increases strength, protects from UV damage, and adds moisture to hair.
- Rice Protein: Offering protection against UV damage and environmental pollutants, rice protein also moisturises, adds shine, and provides antioxidant benefits.
- Quinoa: Found in the Aqua Boost and Power Build Revamp products, quinoa helps hair retain moisture, repair damage, and protect colour.
- Pea Seed Extract: This nutrient-rich extract revitalises and refreshes hair and scalp with essential nutrients and antioxidants.
- Milk Thistle Seed Extract: Used in the Power Build products, this extract contributes to a keratin-like peptide complex that repairs and protects damaged and fine hair.
Sustainable Packaging
OCS has always been mindful of its packaging choices. In 2012, they were the first colour company to introduce recycled waste material into its bottles. As recycling technology advanced, they progressed to using 100% recycled waste bottles across their range. The new range takes this further in the introduction of certified 100% Prevented Ocean Plastic.
Free From
Free from potentially irritating ingredients wheat, gluten, PEGs, sodium chloride and silicones, making it suitable for a wider audience, including those with sensitivities. Products are also formulated without synthetic fragrances, instead using 100% natural aromatics and essential oils.
The new and improved OCS care range is a testament to our shared commitment to sustainability, performance, and the health of your hair.
